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Oct 2011

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Parker understands that he must adapt his management style as often as Nike is adapting to the global market and their customer’s needs. Parker’s situational management style has allowed Nike to remain as one of the highest valued organizations in the world. The purpose of this case study is to analyze the ethical perspectives found within the organizational culture of the United Services Automobile Association USAA. USAA is an insurance and financial services company whose customer base primarily consists of United States military and their families. The case study will look at the qualities of The USAA Standard and will later describe how USAA trains its employees to act ethically when handling the particular needs of their customers. A critical analysis will include a discussion of the ethical standards of an organization that I am currently a part of. The qualities of The USAA Standard that employees are expected to demonstrate include loyalty, service, and trust. Employees are expected to remain loyal to the needs of their customers first and to offer the best support possible. Service is one of USAA’s core values that reminds employees that their service to the customer is of greatest importance. Employees are to be communicating with honesty and to, “Keep my commitments to promised actions”, in order to build trusting relationships with co workers USAA, 2015. Other similar qualities include encouragement, curiosity, innovation, and honesty.

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